The Skinny
With many big brands being immobilized by the speed of the mobile revolution, we spied an opportunity and mobilized our mobile development team to take on the design and development of the new Subaru.com mobile site with Carmichael Lynch. See what we did there? It’s a mobile world and we’re livin’ in it.
The reality these days is that a Magical device needs a Magical website or “It Just Works!” becomes “I can’t see shit.” When this happens on the website of a brand as big a Subaru, all the magic of their renowned All Wheel Drive system is lost. With this dilemma in mind we set out on a Harry Potter-style adventure, waving our wands like mad magicians on a mission. By the end of the project, our advanced wizards wielded their wisdom of alchemy, turning an old stone into pure gold. A beautifully designed site that worked for devices in both categories, Magical (iOS) and plain old ordinary, Android, Backberry, and all other legacy cobweb collectors.
The true secrets can’t be revealed, but we will say that our Wizard clan provided Design, Production, JavaScript, CSS, HTML, (HTML5! Shazam), Back-End Integration, and a few secret spells to spawn the final result.
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