The Skinny
At the start of this rich media banner campaign done for our good friends at GS&P, we challenge you to pick the winning race car. (Don’t think about it too hard– whatever car you choose will win.)
Then, the motion graphics bonanza begins: Cameras pop, engines rev, and race cars tear it up around a full 3d race track. Money flies, lenses flare, some more smoke.. then we invite you to compete in Sprint’s Summer Showdown for a chance to win a whole lot of money.
I’m not saying we’re making Pixar jealous with this level of animation, but I can say that their target demographic (my 2 year-old son) watched our banner an estimated 173 times, all the while screaming in delight, “Go green car! Go green car!”
Gallery
