The Skinny
Have you ever tried those Magic Eye books where if you blur your eyes just right, at just the right distance from the page, you can see some really cool 3D shit? Try it with these banners.
What you’ll notice is that no matter how far your face is from the screen, or how blurry your eyes are, you see some really cool 3D shit. We made it that way so everyone could enjoy them. When we do stuff we think of usability too. Not just crazy animation, sound, and effects. We’re smart like that.
When we kicked off this project with Goodby, Silverstein & Partners, the knights of the square table converged in a 30 minute meeting. After deciding that we should make these so that you didn’t have to blur your eyes to see the 3D, we still had 29 minutes left in the meeting. For the next 28 minutes, we conducted a round of R&D to determine the proper placement of a pipe in the mouth for it to be considered a “Power Pipe” (to go along with a Power Handshake). Strangely that’s where the idea for the smoke in these came from. Then in the final minute someone blurted out “multiple cameras.” Meeting adjourned.
Gallery
