The Skinny
A lot goes into making a luxury vehicle. So, naturally a lot would need to go into a rich media campaign promoting said vehicle. When TBWA needed someone who would pull out all the stops and bring the needed attention to detail, they knew just the right production team. Unfortunately they weren’t available, so they went down their list and sometime later landed on SilkTricky. They asked what type of vehicles we all drove and were disappointed to discover that not only did none of us drive luxury vehicles, the highest tech feature in any of our cars were the cup holders. But they were desperate at this point. With foolishly little faith, they gave us the go-ahead. What they didn’t understand is that “Luxury” is a mindset, and we live a luxury minded life. As we slave away working 14 hour days, we often create fantasies of driving Ferrari’s full throttle through Monaco, Motoring Mercedes on the Malibu Coast, or marching a Range Rover through the snowy mountains of Colorado, ski bunnies in tow.
So when it came time to help launch the Infiniti M, we were of the right mind. No detail was overlooked and we surprised our client with a gift of ravishing rich media. A gift that led to celebration. Dom Perignon corks flew like fireworks until the last drop of Champagne was poured.
Gallery
