Details
Agency Goodby, Silverstein & Partners came to us with the day of the Big Game quickly approaching. After initial strategy planning, we knew we’d have to make some big plays to get us in the red zone. So when coach said “Throw on your jock straps, get out on the field, and make some digital magic.”
That’s exactly what we did. The coins were tossed, then counted, giving us a total of four quarters to make this happen. A budget we could work with.
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First Quarter
From the get-go, the path to victory was clear (outlined in the Statement of Work), to win this battle we would need to put our usual money making plays to the test on the gridiron.
Design, Live Action, 3D, Motion Graphics, Rich Media, VFX, Flash, Mobile, Sound Design, Back-end Integration. An all hands Blitz extraordinaire. But this was just the first quarter, so pacing ourselves would be key.
After a devastating false start and few incomplete passes, the design direction was finalized with a last minute buttonhook touchdown that set the tone of the game for the remaining three quarters. With momentum on our side, the development team took the ball and ran with it — getting the phase one teaser site live. In the final minutes, our kicker split the uprights and added a 3D Motion Graphics teaser to an already great first quarter.
Second Quarter
In true dramatic fashion things kicked-off with cape adorned streaker running around in his moment of glory. He was moving fast, running his own version of the butt ‘n hook. On his chest you could make out a bold statement written in permanent marker. We can’t repeat it here, but it rhymed with Howie Long. Surprisingly, none of this distracted our Executive Producer who had been busy since the coin toss
planning the Live Action half time show.
Things got rough in the second quarter when we came up against the clock and were blindsided by cheap shots, interferences, face masks, and at one point even had to cry foul because there were too many men on the field; causing a delay of game. Fortunately the teams kept their heads on straight and no personal fouls were called. An otherwise rough quarter ended with a triumphant hail mary; the full site launched to an anticipatory crowd of amateur ad moguls ready to put their mark on Super Bowl AdMeter history.
Half Time Show
In early stages, the live action show had been planned and storyboarded. And behind the scenes, our Executive producer had been assembling the people and ingredients to bring these storyboards to life. The stage was set and “Action!” Our director called shot after shot after shot. Each one on Red Cameras at high FPS to maximize the happiness of our post production team and viewers. A wrap was called and the headliners left the stage, leaving the post team to toil away on the cutting room floor to make magic for the highlights reel. 3D was done, effects added, sound designed, and the tireless efforts of many concluded with the final edit broadcast to the world.
Third Quarter
Back in the locker room, the technical coordinator had been laying the game plan for the second half. The foundation for his coaching philosophy being WWDD (What Would Ditka Do?), he fired up the key players for a fast and furious start to the second half. The team got out on the field and immediately gave the fans the entertainment they work looking for. From the second we had a man in motion, pass patterns were being run faster than fans could tweet their delight. It all culminated with an infographics motion piece, where film makers could get their diploma in the School of Crash.
Fourth Quarter
The fourth quarter was all about the fans having their voices heard. Initially it was a little rough as one rowdy fan kept popping up all around the stadium screaming personal insults at the players and dumping haterade on the coaches. When he drunkenly fell over the wall onto the playing field he was quickly apprehended by security, escorted from the stadium, and his name and IP address banned from future entry.
The well behaved fans were awarded with a mobile, fwa award-winning, site allowing users to vote, fans put their support behind their favorite team without resorting to personal insults. In addition, a Rich Media campaign was now live allowing visitors across the web to watch and vote in-banner.
In the end everyone, was blindsided as a little pug came out of nowhere and captured the attention of the world. Knocking over the the trophy case, he grasped the lombardi trophy in his little teeth (a feat in itself), then proceeded to run a single victory drive across the entire field of play. He clotheslined two tight ends, defecated on a defensive tackle, and then split the downrights (legs) of the final defender, charging his way into he end zone! This spectacle culminated with a million dollar, four legged icky shuffle, victory dance. The crowd erupted and the winner was crowned.
