The Skinny
Wooooooooooshhh… Screeeeeeeeeech… Vrooooooooooooooooomm… Bwwwaaaaaaap. A four year old boy lay on the floor, imagination running wild, he took control his new Hot Wheels Dodge Challenger. Mesmerized for hours, he concocted car chases, hit and runs, road rage incidents, and Evil Knievel style gap jumps.
Well today that boy is thirty, and he is mesmerized by the addicting Challengerize microsite we made with Weiden + Kennedy. Hours pass like minutes, as he burns rubber, going full throttle with the latest Dodge Challenger. All thanks to SilkTricky and our custom driving physics engine, Flash particle effects, and custom .net back-end screen capture system.
But who cares about the technology? This is about you and reliving your love of the miniature muscle car.
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